If you need further proof that conservatives are winning and Bud Light virtue signaled themselves into an all-time marketing blunder, it's this. Anheuser-Busch is in cover-your-ass mode.

None of the higher-ups knew ANYTHING about the decision to destroy Bud Light's brand by signing titface performer Dyland Mulvaney to a brand ambassadorship deal. A low-level staffer allegedly made the decision.

That's right, friends. AB is going the "our social media intern tweeted the wrong thing" route.

Behind the scenes at AB, 'no one at a senior level' was aware of the partnership that has now dominated headlines for weeks, and the decision to include Mulvaney in the campaign was taken by a 'low-level marketing staffer,' two sources close to the situation told The Daily Wire.

That claim comes despite the attention on Bud Light's VP of marketing, Alissa Heinerscheid, for her remarks in an interview days before the Mulvaney partnership, saying she wanted to trade the brand's 'fratty' reputation for 'inclusivity'.

"It was a mistake."

I'm not saying the board of directors is in on every marketing decision. I'm sure they had the same reaction everyone else had when they saw the videos: "Dafuq."

But the claim that NO ONE OF AUTHORITY signed off on the Dylan Mulvaney spots? That a low-level staffer who stans Dylan made the unilateral decision they/themselves? INCLUDING negotiations monetary compensation?

A low-level staffer got a special ONE OF ONE CAN designed with Dylan face plastered on it.

In the words of the late, great, Sherman T. Potter: HORSE HOCKEY.

Not that I care. I'm amused if nothing else. This is corporate America. Someone needs to get fired for when someone screws up and costs a company SIX BILLION DOLLARS. Just none of the people responsible for making the decision will get fired.

Susie who is fresh out of college, working in the marketing department, and who answered the wrong email is the one being called into HR right now.

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Brodigan is Grand Poobah of this here website and when he isn't writing words about things enjoys day drinking, pro-wrestling, and country music. You can find him on the Twitter too.

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