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July 04, 2023
Bud Light is now cheaper than WATER in some places because the company hasn't faced enough indignities
$20 billion in losses. Sales down 50% from last year. Giving beer away for free just to unload the merchandise. Bud Light has gotten woke and gone broker than any other company before it. And the beer is now cheaper than water. At least, in some places.
The New York Times spoke to Andy Wagner, manager of Glenn Miller's Beer & Soda Warehouse in Pennsylvania to see how bad things are for the former #1 beer in America. They are this bad.
It's just not moving like it used to. At this point, it's cheaper than some of the cases of water we're selling in the back.
Some of you may be saying, "Hey Brodigan, I thought the Washington Post reported that none of this is Dylan Mulvaney's fault, and Americans just don't like beer anymore or something." According to Miller, that is fake news. $24.99 cases of Miller Lite still fly off the shelves, while insanely marked-down $8.99 cases of Bud Light sit there.
I've seen longtime Bud Light customers trying other beers. If they find something they like, they may not come back. It's not that they stopped drinking beer. They just stopped buying Bud Light.
In Miller's opinion, Bud Light broke the cardinal bar rule in the beer industry: No politics, no religion. The rub is Bud Light is owned by the global company Anheuser-Busch and follows the cardinal ESG rule in the global corporation industry: Politics is religion.
Bud Light and AB can't win for losing as of late. Dylan Mulvaney, the controversial titface performer at the center of the worst marketing decision in the history of marketing, has lashed out at the company for not having his back. And former AB president Anson Fredericks has said if AB CEO Brendan Whitworth won't resign, the board needs to remove him.
Whitworth has clearly shown himself to be incapable of solving the Mulvaney crisis. He’s had multiple chances and he’s failed. ... As such – and I take no pleasure in passing this judgement – it's clear to me that it's time for the shareholders and board of Anheuser-Busch to ask Whitworth to step down.
A simple "whoops, we f*cked up" twenty billion dollars ago would have helped, instead of corporate Mad Libs about "big social conversations" and needing to "deeply understand and appreciate" what the customer cares about. The customer cares about you not hating them. Once the customer learns how much you hate them in real life, lame marketing campaigns won't fix it.
Brodigan is Grand Poobah of this here website and when he isn't writing words about things enjoys day drinking, pro-wrestling, and country music. You can find him on the Twitter too.
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