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Culture WarsOctober 29, 2023
UFC champion tests limits of Bud Light sponsorship with "anti-trans" comments, says he can't wait to "fix" the beer
When the UFC and Bud Light announced a sponsorship deal, where the beer is giving the league A HUNDRED MILLION DOLLARS to fix their tarnished image, you knew there were going to be hot takes and other opinions on the matter. The first to speak out is Middleweight Champion Sean Strickland.
While others are calling to boycott UFC over them "selling out" to the beer brand, Strickland sees an opportunity. He views the deal as the beer admitting they f*cked up when they partnered with a controversial titface performer and then sh*t on their loyal customer base in response. Strickland can't wait to drink a Bud Light in the middle of the Octagon.
"I am so f*cking proud of you guys for doing the right things after that f*ck up. You know how I feel about transgenders. I go f*cking hard. Just what I do. I am the biggest advocate of biological females. If I said my views on transgenders, I would get kicked off Instagram, but I cannot f*cking wait to pick up a big old f*cking Bud Light can and fix you."
The champ continued, "Bud Light, because you guys are doing the right f*cking thing, I, Sean Strickland, a representative of the f*cking American people, are going to fix you Bud Light. Thank you for giving me money."
Strickland followed up his video by dropping X on the matter, where he referred to beautiful and brave trans people as, quote, "mentally ill." And wants to know if the beer will accept him for who he is. After all, Sean Strickland was born this way and it's about being inclusive.
Strickland promises to "go so hard" that he is going to force Bud Light to address it. Whether it is in a press conference or in the Octagon being interviewed by Joe Rogan, we here at the Louder with Crowder Dot Com website will have plenty of popcorn popped.
If for some reason you are unfamiliar with the Bud Light brew-ha-ha...
1. Social media erupted in mockery when the beer hired controversial titface performer Dylan Mulvaney to sponsor their March Madness campaign. Passing over the thousands and thousands of women who are college basketball fans, they hired Dylan who in his portrayal as a girl presented as one too basic to know what March Madness was.
2. Now disgraced marketing executive Alissa Heinerscheid went viral for a podcast appearance where she sh*t on Bud Light customers as fratty and out of touch.
3. In response to the growing anger of apolitical beer drinkers, the company released ads that were so over-the-top pandering, they exposed how little the NYC-based company thought of Bud Light's middle-class American customer base.
4. Customers decided if they wanted to drink cheap beer from a company that hates them, they'd switch to one smart enough not to say so out loud. Bud Light was dethroned as the #1 beer in America.
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Brodigan is Grand Poobah of this here website and when he isn't writing words about things enjoys day drinking, pro-wrestling, and country music. You can find him on the Twitter too.
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