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Turns out woke isn't dead. It's just been resting its eyes. Though there is a silver lining. If Kamala Harris were president, or this were during the People Who Controlled Joe Biden Administration, instead of HelloFresh, this would be a government-sponsored free-lunch campaign in a Northern Virginia high school. At least it's targeting adults with keister-related activities. Take the cultural wins where you can get them.

Most companies, to avoid journalismers who keep a list of who does and doesn't support Pride, will just put a rainbow in the logo for the month of June. Possibly even send a press release about how much they love the Ls, the Gs, the Bs, especially the Ts, the Qs, and whatever the hell the +s are. HelloFresh took things one step further. And while a high-fiber diet is good for everyone, that's not the implication here.

Also, if you use promo code -- I sh*t you not (and that's an unintentional pun) -- BOTTOMSUP, you get an extra discount.

I guess this is the free market at work. If you are not someone who engages in degeneracy, HelloFresh is not the meal prep company for you. However, if you not only engage in degeneracy but do it even harder (ok, that pun was intentional) every June, you can save money on your first order.

This is one of those stories where I think the company is counting on outrage to be part of their marketing campaign. And it's not like that many conservatives use the product. HelloFresh is more for urbanites living in their $3000-a-month glorified closet you need to step over a homeless person in order to get into the lobby. Conservatives are more the "grocery shop for your family" type.

But you get the sense that part of the company's plan is twofold. Wave 1 is the degeneracy. Wave 2 is the people using the service just to spite those outraged by the promo. Save your outrage for things that matter.

However, my eyes were rolling so hard it was giving me a migraine. Writing helps relieve the pain.

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Brodigan is Grand Poobah of this here website and when he isn't writing words about things enjoys day drinking, pro-wrestling, and country music. You can find him on the Twitter too.

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