Here's a radical idea: businesses should stick to what they know best, selling their product and/or service. Not getting involved in a state or country's political mores. So Delta, which is based in Atlanta, Georgia, has decided it has no opinion or stance on Georgia's recent heartbeat abortion ban. From NBC:

"This is something that the courts need to settle and resolve, not corporate America. At least for us. I can't win,” Delta Air Lines Chief Executive Officer Ed Bastian said at Recode’s annual Code Conference in Scottsdale, Arizona.

He's more right than he is wrong. I'd argue taking a stand FOR life is better than taking a stand for death. History will judge everyone who supported abortion and applaud all those who stood against it. But that's for future historians to document. We're sadly living in a time when abortion is seen as a political issue because it's been so successfully branded as a form of female empowerment. Delta's CEO Ed Bastain, pro-life or pro-choice, sees no way in winning here by taking a stand. He either alienates one half or alienates the other. Why bother? What is his opinion, one way or another, going to do for the state of Georgia?

So he made a call.

“We carry 200 million people a year, we have 80,000 employees. We cannot as a company take one group and put it over another group when you've got such an emotional — some would say almost religious — view as to what the right answer is," he said.

That's actually a pretty measured response. Both sides are very passionate about killing babies. One side wants to maintain what it says is a right to kill babies, the other side would like to stop killing babies. Yeah, pretty emotional stuff, killing babies. Related: No Actually, it’s Never 'Good Business' to Kill Babies and Feminist Admits the Act of Abortion is Killing, Supports it Anyway.

While companies compete to out-left each other, it is nice to see one that's putting up their hands and just carrying on with their own business. I'd like to see more companies doing the same. Just sell me your product or service, not your lukewarm take on today's issue du jour.

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