For every action there is an equal and opposite reaction. Science via Isaac Newton. He had some excellent theories, but probably never would’ve assumed I’d use them to describe a giant corporation’s missteps. But here we are. With over one million people boycotting Target since it decided to allow men to use the women’s bathroom if they claim to identify as women, we can’t help but notice that the companies stock is going down ever since. Coincidence? Hardly.

Target’s stock has dropped and more than 1 million consumers have pledged to boycott the retail giant after it announced an “inclusive” policy allowing individuals to use the restroom or fitting room of their choice, based on their gender identity.

Target common stock dropped from opening price of $83.50 per share April 19 to a closing price of $79.99 per share May 3—a 4.2 percent decline over the past two weeks. Its closing price of $83.98 on April 19 was the highest since July 2015.

Coincidence right? Nope.

What goes up must come down… Since Target said men are totes fine in the ladies room, their stock is not doing so well. It’s trending downward. Actions have consequences. Target told parents their daughter’s feelings don’t matter as much as a man who may be feeling like a woman. He doesn’t even have to look like a woman. He can just say he feels uncomfortable in the men’s room, as exposed with this hidden camera story.

Target can set any SJW policy they darn well please. That’s there prerogative. On the flip side, customers can choose to shop elsewhere if they’re not loving the co-ed bathroom love. Maybe try Walmart, where now even rude customers can lecture people for their life choices, even if they’re terrible. If you’re a business, you generally want to give people a reason to shop in your store. Not give them a reason to shop elsewhere. But Target wanted to score some points with the vocal left, who occupy a small minority. What they may now be experiencing is the reaction to that decision.

Target. It made it’s gender fluid bed, now it’s sleeping in it. With a lot fewer customers.

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