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Culture WarsJuly 29, 2025
NBC News lashes out at Sydney Sweeney and her, quote, "cultural shift toward whiteness"
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What we've come to identify as "culture wars" tend to start in one of two ways. The first is when reporters attempt to inject politics into everything, and we all have to get our clicks in. The other is when too many on the right like the same thing; therefore, the left and the media (but I repeat myself) have to find it problematic, racist, and wrong. And, if the media and the left (but I repeat myself) did their job right, they'll be able to bully an apology out of someone.
It doesn't matter the topic. Eating meat. Working out. The Blue Angels. Yellowstone. Fireworks. The most miserable among us insist on using their WiFi connections and having the journalisming industrial complex on lock to ruin things for normal folk. And now they are going after Sydney Sweeney who, as an NBC News journalismer can't calm down about, is accused of an "unbridled cultural shift toward whiteness."
Long story short, clothing brand American Eagle discovered that hot chicks sell merchandise more than virtue signalling does.
American Eagle shares have gained 10% today (adding $200 million of market cap) after unveiling a new ad campaign fronted by Sydney Sweeney.
Based ad campaigns are back, and wokery is gasping for breath.
Take note Jaguar. pic.twitter.com/W7pQRUNKt4
— Zia Yusuf (@ZiaYusufUK) July 24, 2025
The right, as well as most of Normie America, approve. Therefore, the left and the journalsiming industrial complex have to hate it. Some choice bits from the content NBC News created on the topic:
The internet has been quick to condemn the advertisement as noninclusive at best and as overtly promoting “white supremacy” and “Nazi propaganda” at worst.
Together, the campaign feels regressive and not retro, offensive and not cheeky.
The advertisement, the choice of Sweeney as the sole face in it and the internet’s reaction reflect an unbridled cultural shift toward whiteness, conservatism and capitalist exploitation.
Her willingness to participate in such an obviously damaging — and, depending on who you ask, even dangerous — advertising campaign as the latest American Eagle collection is disappointing.
By now, I'm sure some of you are saying, "Hey Brodigan, the person who wrote this sounds AWFL."
You'll be shocked to learn this is her. pic.twitter.com/wJgjMdVO5b
— Tom Bevan (@TomBevanRCP) July 29, 2025
Similar content is being created by journalisming outlets like CNN and the Washington Post all over the Internet. "Some" are "saying" that the Sydney Sweeney ads are "white supremacy" "eugenics," and whatever other buzzwords the left makes up. The question now is how Sweeney and American Eagle will respond, if at all.
We've seen this story before, where companies and public figures are forced to bend the knee to whatever woke mob is on the warpath. It's viewed as the path of least resistance, when the honest response to "some are saying" should be that what some are (allegedly) saying is stupid and shouldn't be taken seriously. And that a play on words (jeans vs genes) that clothing companies have made since jeans were invented =/= Hitler, no matter how jealous AWFL TikTokers are that Sydney Sweeney is prettier than them.
><><><><><><Brodigan is Grand Poobah of this here website and when he isn't writing words about things enjoys day drinking, pro-wrestling, and country music. You can find him on the Twitter too.
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