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Business PagesNovember 10, 2025
Nike features non-binary furry in latest ad campaign. Yes, not just a regular furry, but a non-binary one too
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Just when you think corporate America has caught on that the furry agenda is deeply unpopular with the American people, here we go again.
Nike decided it was a good marketing move to hire a nonbinary furry in an attempt to boost its sales. Unclear how this would boost sales, considering most Americans are not furry, but you can do the math.
Nike features non-binary ‘Furry’ in ad campaign for collaboration with fashion designer Martine Rose. pic.twitter.com/n8BxuhoVhW
— Oli London (@OliLondonTV) November 10, 2025
According to the Daily Mail:
Nike has been beset with poor sales over the past year while competitors like Adidas and Hoka have enjoyed surging profits.
I am no marketing expert, but maybe, just maybe, the reason they are doing better in sales is because they don't resort to crap like this. Something tells me those won't increase the profit they expect, but as I said, I am no marketing expert. So take what I say with a grain of salt.
The company's latest campaign, Gaming Division, a collaboration with British designer Martine Rose, is tailored to the video gaming community.
The products launched on October 30 and were modeled by five new gaming-style 'characters' who Nike has described as 'heroes of a modern arena', defined by 'creative energy'.
They included nonbinary furry, Dominique McLean, 27, a professional esports player of several combat games whose 'fursona' - furry persona - and gaming alias is Sonic Fox.
Unclear how this is a “hero of a modern arena,” but that's just my two cents. You can draw whatever conclusions you wish.
The self-proclaimed furry, who uses he/they pronouns and identifies as gay and nonbinary, is known to compete in a blue-and-white fox suit with a large Sonic the Hedgehog-style head.
Again, I am not really sure who this is supposed to appeal to, but someone should really inform their marketing team that the left is losing the culture war.
Normalising a group of men who dress up as furry animals to attract the attention of toddlers is perhaps not the way to go @Nike? https://t.co/IVFVeWn6oP
— Graham Linehan (@Glinner) November 9, 2025
Grown men who dress up like this are not exactly what I would classify as "sane," but likewise, I am no mental health expert. All I know is there is a reason we have the saying, "go woke, go broke." So, as the saying goes, the un-woke mob may or may not do its thing. And sadly for Nike, that will be nothing more than a personal problem.
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