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January 08, 2024
Lululemon Founder: The Brand Has Become WAY TOO Diverse, Inclusive, And Worse... Too Much Like The Gap
Somewhere along the lines of society's woke transformation, fat became beautiful and healthy, while facts turned into discrimination. Well, the founder of Lululemon has just said the quiet part out loud.
Chip Wilson, who left the company in 2015, has spoken out against the “whole diversity and inclusion thing.”
“The founder of clothing outlet Lululemon has spoken out against the company’s focus on diversity, arguing that the brand should not be ‘everything to everybody.’
Chip Wilson, who founded the popular exercise clothing chain and is still a majority shareholder in it, was asked in a recent interview about what he thought was the biggest opportunity for the brand. Wilson, who left the company’s position on the board of directors in 2015, suggested that Lululemon ought to take a risk and become “a brand that people want.’
‘I think through this whole diversity and inclusion thing that they’ve become, trying to become like the Gap, everything to everybody,’ Wilson said in his interview with Forbes. ‘And I think the definition of a brand is that you’re not everything to everybody.’
Wilson explained that when he opened a store in the 1990s, he was adamant that he did not want customers to smoke in his store. While this ruffled the feathers of people who did smoke, Wilson said that non-smokers and ‘very healthy’ people visited his store ‘in droves,’ of which he took note.’”
It is clear that common sense these days is not what you would call “common.” The woke mob constantly goes after brands for not being “inclusive” enough. But that is literally the whole point of a brand, you cater to a very exclusive group of people.
Should we start going after plus-size stores because they do not cater to thin people? Isn’t that by definition the exact opposite of being inclusive?
Well, it does not matter because when the left screams “inclusive” they just mean whatever “victim group” is trending that week.
“‘So what I’m really getting at there is that Lululemon has the opportunity to become a brand, but in order to become a brand you’ve got to be clear that you don’t want certain customers coming in,” Wilson said. “And right now, they’re fearful, they run out, instead of living out of possibility, they live out of the fear of media backlash of not including everybody, and that’s just something I don’t agree with.'"
When a company's message starts promoting principles that go against everything it was founded on - to the point where it is condoning something that is the second leading preventable death in America - you definitely know something is wrong.
It is not that obese people deserve to be disrespected. But they also don't deserve to be lied to.
One of the many things that the mob fails to understand is that the truth hurts. But hurt feelings are better than heart disease. Hurt feelings are better than morbid obesity. Hurt feelings are better than death. So while they pretend to be the compassionate ones, they are actively promoting behavior that kills nearly 3 million adults each year. Which is anything but the compassionate thing to do.
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