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November 16, 2023
Watch: Bud Light paid Dylan Mulvaney A LOT more to tank their company than previously reported (Exclusive)
We have a new Mug Club Undercover exclusive regarding the trans influencer Dylan Mulvaney - Bud Light saga. Today’s show gets right into that.
Bud Light suffered a lot from its marketing choices in April. Even Mulvaney threw the company under the bus.
Anheuser-Busch CEO Brendan Whitworth previously claimed that the Mulvaney beer can was essentially a “gift” to the trans influencer and that it was just printed on one can. Basically, claiming that it was never intended to be for sale to the general public.
A document obtained by Mug Club Undercover shows that Mulvaney was paid $185,000 by Bud Light.
“They were testing the waters. This would have become a national campaign if they thought it was going to work. That is a lot. I guarantee you there was more planned [but] they did not plan for the backlash,” Crowder said. “So then they tried to say ‘We actually didn't pay this person.’”
There is another party tied to this as well.
Bud Light parent Anheuser-Busch blamed a third-party marketing company, Captiv8, for sending Mulvaney the can of Bud Light featuring an image of himself.
Captiv8 describes itself as “End to End” influencer marketing that provides “the tools and services to help you run high-performing influencer marketing campaigns.”
“It is not even a profit motive. It is an ideological one. They want to try and edge you along,” Crowder said. “Even though it does not work, eventually they get their way in conditioning you to a social agenda. They lose money when they do this initially.”
Captiv8 worked with Anheuser-Busch and basically helped drive their company into the ground.
“They are ideological chop shops,” Crowder said.
Mug Club exclusive audio obtained by Louder with Crowder revealed a phone call on June 1 that confirmed there was panic by Captiv8 CEO Krishna Subramanian.
In the phone call, he warns staff not to talk to the media and not answer any questions regarding other company partnerships.
“The issue is that [they] lied,” Crowder said. The issue is not that [their] relationships are kept private. I understand discretion. Certainly, as it relates to investigative journalism and even as it relates to transgender beer can campaigns. But, the issue is that when you lie, the media uses that to gaslight conservatives. The reason they did that was to try and convince you that your boycotts don’t work. All of this is connected,” Crowder said.
Captiv8 then tried to make it seem as if nothing was wrong as they continued to go on lavish trips.
"This is how conservatives are created. When it is working-class people who are working hard and have done nothing wrong and the people at the top, who are ideologically motivated, are more concerned with pushing an agenda and gaslighting you," Crowder said. "The reason they lie every step of the way is to make you think that you are alone. Don't let this work."