You may have heard about Hollywood’s box office woes. Tinseltown is having one of its worst years in decades. The reason for the lack of butts in seats still seems to elude moviemakers. They’ve chalked it up to bad reviews from critics. Except even movies with solid reviews are bombing like a European public gathering during Ramadan.
“Blade Runner 2049” was supposed to be a hit.
But it has not been the box office hit the industry hoped for, despite being showered with rave reviews.
Studios blamed the dismal box office performance of a number of big-budget blockbuster films this summer on negative reviews from critics and Rotten Tomatoes.
ComScore media analyst Paul Dergarabedian says a straight line can’t be drawn from bad reviews to poor box office results.
“To have this myopic view is crazy,” he said. “If that were true; if a bad review killed the film, then conversely a good review should boost box office revenue. What I’ve learned is that there are a multitude of factors.”
“Multitude of factors” is a nice way of saying movie-goers have had enough of Hollywood’s bullhickey and they’ve chosen to spend their money elsewhere. Like on carpet cleaning. Denture adhesive. Spare buttons.
So here’s an alternate theory. Hollywood has alienated just about every popcorn-chewing and soda-sipping lover of cinema in America. Mayhaps all the Trump-bashing, rampant hypocrisy, and all around elitist snobbery had something to do with it. Oh, I left something out. There’s also the industry-wide rape coverups. Mix all those things in a pot and stir, and you’ve got yourself a movie theater exodus.
Everyone in Hollywood let their selfish ulterior motives overshadow their main job. Entertaining the viewers. All that #resisting chased away the people who pay their bills. Now, even good movies like Blade Runner: 2049 (which, by the way, was phenomenal), aren’t enough to coax the viewers back into the seats.
Let this be a lesson in the free market for all of Hollywood. People will not give you their money (tickets ain’t cheap) if you constantly dump on them and fail to deliver a good product.