This interesting nugget comes from a Salon piece, that granted, was from a day or two before the Las Vegas shooting (see Jimmy Kimmel Doubles Down, Blames YOU for the Las Vegas Shooting). When he was pushing Obamacare. Bear in mind, Jimmy Kimmel had a more evenly mixed audience before going hard politics over the ObamaCare repeal (see Jimmy Kimmel Blasts the Bill Cassidy Health Care Bill).
But only one host in that poll attracted the same number of Republican and Democratic viewers: ABC’s Jimmy Kimmel. While Stephen Colbert’s audience skewed heavily Democrat (47 percent Democrat to 17 percent Republican), Kimmel fans were evenly split among the two major parties (34 percent Democrat to 33 percent Republican).
In this, Kimmel may have also alienated some of his conservative viewers in the process. President Trump’s supporters enjoy mocking liberal safe spaces, but when a public person ridicules or critiques the current commander in chief, they often cry foul and boycott the messenger. Their flight may have already begun. “Jimmy Kimmel Live” had 2.04 million viewers last week during the heart of his health care fight, a 5 percent drop from his average. For the show’s future, it’s more than appreciable.
It used to be, alienating half your audience was a bad thing. And granted, I don’t think a lot of people care these days because they’ve gone all in on trying to appease leftist Millennials.
Millennials are what happened. Commonly accepted in ad/mktg circles that demo wants "brands to take a stand," hence more politics in TV/ads
— Blue Derkin (@BlueDerkin) October 5, 2017
my wife is an ad exec and she will tell you that this is 100% correct.
— Jeff B/DDHQ (@EsotericCD) October 5, 2017
Here’s another hot take for you: often people say they want one thing, when really… they don’t want it. “Taking a stand for the issues that matter” doesn’t always have to be POLITICS. The problem is the prism through which the left views the world. Not everything should be blamed on young Millennials here.
But like we saw with the NFL, conservatives have had enough. We used to be able to separate the “art from the artist,” but the artists have gone so batshit crazy, it makes it harder and harder to do. Entertainment used to be an escape. Now it’s just another insane asylum streaming into our homes.