Remember the hijab-wearing model L’Oreal hired for their hair product campaign? See L’Oreal Features Woman in Hijab in Hair Advertisement. Here Are All The Reasons That’s Stupid. Turns out that diversity hire didn’t pan out too well. Imagine my surprise.
Apparently the hair-hiding dame just stepped down from the campaign. The reason why will definitely not shock you.
— Amena (@amenaofficial) January 22, 2018
In case you need a refresher, Amena here had a closet full of hijab-donning, anti-Israel skeletons. Her earlier tweets reveal a deep, obsessive hatred for all things Israeli. She blames them for regional tension, the death of children, terrorism, the usual.
So, advertising a hair product on hair stuffed underneath a hijab wasn’t the brightest marketing idea in itself. But such trivialities mattered not to L’Oreal, because they intend to sell the idea of social justice. Diversity. The only problem? You can’t really sell “diversity” with the face of a jew-hating antisemite. Kind of goes against the whole theme.
It’s almost as if hiring someone simply for the sake of filling a diversity quota isn’t great for business. At least, this story proves as much. Rather than investing in spokespeople who share L’Oreal’s “values,” the company was satisfied with plucking a random hijab. Unaware of the tumultuous prejudices tucked underneath its folds.
This is the risk companies take when they use virtue signaling as a marketing tool. Firstly, it’s never enough to sate leftists (see Apple Tries to Cater to Whiny SJWs With New Emojis. Big Mistake… and Abercrombie & Fitch Pen Pro-LGBT Tweet. Angry Gays Attack Them for Being TOO Inclusive.). But, more importantly, these campaigns amount to nothing more than empty shells of moral statements. They’re meaningless. After this Amena chick disappears, L’Oreal will just find another hijab to replace her. All for the sake of checking Muslim off the diversity list.
Virtue signaling is a crappy business strategy. Just ask every failed Democrat.