I’ve got a funny one for you here. The left is trying to
kill two birds with one stone feed two birds with one scone by attacking non-lefties from multiple angles. They’re trying to link climate change and “toxic masculinty.”
They found that both men and women associated doing something good for the environment with being “more feminine.” This unearths a deeply held unconscious bias that Brough and team call the “Green-Feminine Stereotype.”
Male participants were exposed to one of two Walmart gift cards—one that used more comically feminine design elements like pink and floral selected to threaten stereotypes or another gift card that was designed to not threaten stereotypes. Men who were shown the “gender threat” gift card chose more non-green products than men shown the other gift card. That means that when men felt associated with femininity, they asserted their masculinity by making non-sustainable choices.
Yep, men being manly equals more climate change.
Maybe those dudes just don’t want any associations with your typical eco-friendly soy weakling. It has less to do with thinking environmentalism itself is fruity and not wanting to wear the label of doucheface by association.
The green crowd might consider changing their approach if they wish to recruit havers of peens. Guys are a lot less likely to respond to emotional appeals. Tugging at our heartstrings isn’t gonna work, no matter how many times the left shows us videos of sad-faced polar bears treading water.
If the lefties hope to convince us man-folk to go green, they’re gonna have to do a lot of reframing. Most guys can dig being less wasteful and increasing efficiency. After all, efficiency makes good economic sense. Though, we’re not gonna fall for whacked-out doomsday conspiracies. Only the facts are gonna sway us.
Since we’re on the subject of soy weaklings and climate change: