Ever since Target plopped itself into the transgender restroom debate, the company has been facing backlash. That backlash looked like a plummet in stock (see Surprise! Target Stock DROPS Since Transgender Bathroom Policy…). Also, lots of boycotting. Target’s response? More restrooms…
Target, facing a boycott over its policy of allowing transgender customers and employees to use the bathroom of their choice, says it will spend $20 million to expand bathroom options at all of its U.S. stores.
Target CFO Cathy Smith said Wednesday that the company has heard objections to the transgender bathroom policy from some customers… In response, Target has decided to expand its use of a third, single-toilet bathroom at all of its stores, which can be locked by users.
That bathroom can be used by any customers who needs some privacy, including parents with small children of a different gender or those who are uncomfortable with a public bathroom in which a transgender person is allowed.
This is a bit of a change in tune from Target’s early response to the boycotting (see Target’s CEO to Concerned Customers: Screw You). It may be too little too late. But hey, if Target wants to drop $20 mil so people can drop deuces in peace, that’s their business. Not a bad move. I’m sure the girls who have been harassed by toilet trannies with cameras will be relieved.
Even though Target officials appear unmoved by the dip in their stock, this clearly indicates otherwise. The voices of Target boycotters have been heard. The chain won’t go back on its transgender inclusiveness, but they’re trying to appeal to everybody by meeting both sides halfway.
The stupidest part of all this? Target didn’t have to get all political in the first place. If they wanted to appeal to the trannies, they could have quietly instated the unisex, single-unit restrooms for their comfort. Instead, Target decided to blab about “inclusivity,” simultaneously alienating its entire customer base. All for the sake of scoring FEELING points with the left/LGBT. Because tolerance.
So Target, I pity you none. The scathing backlash you received was earned. You made your gay bed, but lie in it you did not. Possibly for fear of AIDS. Instead, you’ve now unloaded millions trying to backpedal away from those flaming, glittery sheets. Who can blame you? Well, besides all of those consumers you told to screw off. But hey, that’s the beauty of the free market.
Also, do you want this guy in your bathroom?