Recently, many companies thrusted themselves into the stench trench called politics. Sometimes it’s a graceful swan dive, other times a flaccid belly flop into the deep end of virtue signaling. Regardless, it’s turned out not so great for the majority of them (see DUH! Poll Shows NFL Viewership Declined Because of Anthem Protests). Some companies have even created a brand entirely off of divisive politics. Feeding off of squabbles like a nosy gay uncle. Hungry for all the drama.
The study below takes a look at both and ranks the top most polarizing brands.
From award shows to soda commercials, politics is increasingly seeping into most facets of American culture. As a result, brands that were once dutifully neutral have taken bold stands, and others have been involuntarily dragged into controversy. Morning Consult used a wealth of consumer tracking data – 336,370 survey interviews in the last three months – to determine which brands are the most politically divisive.
At the top is Trump Hotels, which is also the most disliked brand among Democrats. Anyone with eye privilege saw that one coming (see TOLERANCE: Trump Hotel Vandalized with Black Lives Matter Graffiti and MSNBC’s Malcolm Nance Calls for ISIS to Bomb Trump Hotel).
The next most divisive brand is CNN, despite it being ranked number two on the GOP sh*t list. Meaning however much conservatives dislike CNN, the left worships it all the more. The gap is even more widespread for CNN than it is for Fox News, which is really saying something.
News networks have gotten a craptacular reputation lately. Deservedly so. CNN isn’t the only offender when it comes to divisive wrongness. Take a look at some of the other media fails below.