Tell me if this sounds familiar: you get into an argument with a leftist—pick an issue any issue—and you cite facts about why you’re right. These facts go in one studded ear and out the other. Inevitably, you, The Fact-Checker and Teller, will be told you’re heartless or that you don’t care. Or that you’re a racist, sexist, bigot, homophobe, transphobe, slut-shamer, body-shamer, and a racist again for good measure. How dare you.
Why? Why did the facts make no dent whatsoever with the leftist?
Because today’s leftist isn’t thinking, he (or she, or ze) is feeling about the issues. To a leftist, caring and caring alone is the greatest award to be attained. And the award is made from recycled material, carried in a canvas bag, and transported in a Prius, because climate change. Also, Prius drivers with their COEXIST bumper stickers, just want everyone to know how much they care. About the planet. And about how much they’re making a difference. Because they matter! AND THEY CARE.
Of course that’s where it stops. Just step one: I care, I feel, therefore I make a difference. Even though they’re not making a difference… at all. But that doesn’t matter to someone who is feeling-dominant. Caring and feeling (and caring and feeling alone) is the judge, jury, and ACLU attorney in their bleeding heart of law. And you, with your facts, you’re the evil corporate lawyer coming to cut all the trees and kill all the animals. You rotten right-wing extremist! (Even though trees are renewable resources because they can be replanted, but let’s ignore that.)
Liberals love to feel, and liberals feel to love. Also, it’s been a while since they washed their hair, so thinking can be challenging. Give them a break. And some eco-friendly shampoo.
Liberal Issue: electric or hybrid cars (especially the Prius)
The Reason: climate change (in winter) / global warming (in summer)
The Feel-o-logic: They use less gas, therefore they’re burning less fossil fuels, which every leftists knows is from the devil, if they believed in the devil.
The Outcome: Electric car/hybrid drivers are better people because they care more about the planet.
The Enemy: You, your SUV and gasoline. Also, coal (this is key) and anything that burns!!! And Bush, because hanging chads, Katrina and Iraq.
An Inconvenient Truth: The tiny little problem with electric or hybrid cars regards the environmental movement is hybrids use batteries. Giant nickel or lithium batteries, which cannot be recycled, and their production causes a crap ton of pollution. And your Nissan Leaf that you plug into the wall like a vacuum cleaner (because both suck)? Where does electricity come from? Burning fossil fuels like coal. Whoops, so much for a cleaner planet. But what about wind power? Oh, those giant turbines that kill birds? Sometimes endangered birds? Tell me again about how much you care for the environment.
And here’s where the conservative movement goes completely wrong. Conservatives know that electricity comes from coal and burning fossil fuels. We know the Prius isn’t saving the planet. We know humans aren’t causing this supposed climate change, which is such a redundant term anyway; what in the universe is constant? Sorry, none of that matters to a leftist. Feeling matters to him or her or ze or they or it or however they identify.
Here’s a topic that’s been making a lot of non-mainstream news: abortion. Abortion kills a baby, each and every time, regardless of gestation. But the leftist movement has, for years, emotionally manipulated people into feeling that abortion is “pro-woman.” They’ve tapped into the social justice warrior heart (not mind), and have convinced them that abortion is liberating, that pregnancy is unequal and unjust. Facts with abortion-supporters don’t matter. What does change hearts and minds? Seeing the reality of abortion, because the heart and mind knows when it sees evil.
Books, Hollywood films, television shows all appeal to emotions. Most entertainment hits do not provoke deep thought, they illicit a visceral, emotional response. They make you cry, laugh, feel, not think. And leftists love feeling. It’s damn effective. But Conservatives stand on facts, because it is results, not warm and fuzzy intentions, that should matter. Welcome to the great divide. Guess who’s winning?
So to you Conservatives who want to make a change? Do you want to win the culture war? Take your logic and your facts and frame it in a way that generates an emotional reaction. A visceral reflex of the soul is what you need to elicit. Is it it right that most people seem to think with their hearts than with their heads? No, but it’s reality. Deal with it.
~Written By Courtney Kirchoff