Fat is beautiful (see Fat Pride Propagandist Says ‘F*ck Your Beauty Standards.’ and Government Blows Tax Dollars on Study to Promote Fat Acceptance). Being healthy is cause to run to your safe spaces fully stocked with Halo Top ice cream. That seems to be the message the UK is sending people. Where Nasty Gal gets their ads banned because their model is “too thin.” Based on the rules, isn’t this “skinny shaming”?
The ads show a woman playing tennis, posing in workout gear including tank tops, bikini bottoms, a dress and a skirt.
But the ASA ruled the model was “unhealthily underweight”, after receiving 22 complaints that the ad was irresponsible, due to her appearance.
Twenty-two people kept the Cheetos out of their mouth long enough to be triggered by this:
Nasty Gal has defended the use of the model, claiming she is a UK size 8 with a Body Mass Index (BMI) well within the healthy range for an adult woman.
The brand stated the model weighed 9st 8lbs and was 5ft 10ins tall, giving her a BMI of 18.8, within the NHS’ healthy guidelines.
That’s 134 pounds in normal weight measurements. Seriously though. The metric system is bad enough. But measuring weight in stone?
Here’s the major problem: you may also find the model too thin. You may find the model just right. You may, in fact, be the exact size of this model. But if we’re going to ban an ad because of “health” then we’re going to slide back to generally thinner models. Personally (Courtney typing now), I find the Nasty Gal model to be sickly thin. She doesn’t look healthy to me. But nor does Tess Holliday look healthy. But if I, Courtney, say “Tess Holliday is sickly fat,” I’m labeled an enemy of the body-positivity / fat pride movement. Yet calling someone sickly thin is okay? Based on the current SJW handbook, shouldn’t labeling a thin woman as “sickly thin” be… skinny-shaming? I thought we were supposed to celebrate people of all sizes. I thought women were supposed to be beautiful no matter how they filled a pair of jeans. Or maybe in this case, don’t fill the jeans.
Either we judge health fairly (anorexia is bad, obesity is bad) or we celebrate all body types (too skinny is just as beautiful as too fat). But you can’t skinny shame a thin woman while celebrating a fat one.
A line needs to be drawn somewhere. Even if the line is straight or lumpy.