It's Wednesday. Which means social media dullards have successfully destroyed an advertisement (see Comedian Hilariously Skewers Liberal Outrage Culture with ‘How to Get Offended…” and Dear Perpetually Outraged and Offended Wimps: Get a Life!). Watch out world, the outrage brigade is knocking down walls and boo-hoooing for cheers.

Screaming from the platform of “Thee Offended,” victim-minded media activists have shut down a recent UK McDonald's advertisement. Here's that advert:

And here's the sissy reaction, as documented by Yahoo:

 And now the fast food giant has bowed to pressure – just hours after saying it had no plans to scrap it.

“We can confirm today that we have taken the decision to withdraw our ‘Dad’ TV advert,” said a spokesperson. “The advert will be removed from all media, including TV and cinema, completely and permanently this week.

“It was never our intention to cause any upset. We are particularly sorry that the advert may have disappointed those people who are most important to us – our customers.

“Due to the lead-times required by some broadcasters, the last advert will air tomorrow, Wednesday 17 May. We will also review our creative process to ensure this situation never occurs again.”

The problem with what McDonalds did: bow to pressure. Advertisers pull on heart strings all the time. It's practically their mission statement. Many successful brands aren't selling you a product, they're selling you a culture, feeling, or a story. Good advertisers have their finger on the pulse of the culture. Brand directors are trying to create emotional bonds between customers and their brand. The best way to go about it is to forge an EMOTIONAL connection. Don't believe me? Watch other successful commercials. They're selling the product through a feeling. You can't unsee it after I've pointed it out.

McDonald's creative department did an outstanding job here. They didn't sell a fish sandwich, they sold a family experience. The goal being: families come to McDonalds. So pat thyself on the back, McDonalds.

But, the offended won't remain quiet.

Tweeting from their couches. I'm blown over by the show of bravery. They sure showed McDonald's who's commander of the feels. By which I mean these dunderheaded twits simply exposed themselves as too emotionally unstable to possess personal publishing ability. Hand over your phone.

Contrary to what Thee Offended may believe, being offended doesn't give someone super powers of Pull this Ad/Holiday/Movie/Signage lest I set the building on fire. Related Canadian School Bans 'Mother's and Father's Day. For Inclusivity!

Here's a quick step-by-step guide for cotton-headed ninnymuggins: When "offended," turn off that which has offended you. By turning the channel, closing the video, or staying away from McDonald’s. There is no need for moronic posting of feelings. Possible complication: fat couch activists’ fingers may be too sausage-like and stubby to push a channel button. Backup plan: shove a sharp object up into the orbital cavity, swirl it around. Thus scraping any remaining vision capabilities. This protects "Thee Offended" from any visually offensive stimulus which might offend. Keep sharp object on standby for the ears. Use as needed.

As far as boycotting goes, these twits don’t need a Big Mac anyway.

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