Yesterday some juicy news went viral. That Hollywood whiner Matt Damon was packing up the fam to head to Australia. All because Trump’s tochus is chilling it up in the Oval Office. I quickly wrote my own draft of the story. Who doesn’t want to read about a Hollywood whinebag packing his bags to flee?
Just as I was about to hit “publish” I did another fact check. Just hours after Page Six ran its report, which quoted an unnamed source, Matt Damon’s publicist denied Page Six’s story. A story which was picked up by almost every outlet on this here internet.
Damon’s publicist, Jennifer Allen, quickly and firmly shot down the Post’s report.
“Matt has visited Australia several times recently,” Allen wrote in an email, “but he has not bought a house there nor is he moving there.”
Yet when I logged into Facebook, here’s what I saw:
With report after report saying the exact same thing: MATT DAMON IS LEAVING BECAUSE OF TRUMP!
And wouldn’t you know it, outlets got a sh!t ton of clicks from the story. Clicks = revenue. Fake news or not.
This is how fake news spreads so quickly. People wanted to believe Hollywood hypocrite, and bestie to Buttman Affleck, was leaving America. So they retweeted it. Wrote about it. Posted to their friend’s Facebook wall. Started to believe in miracles.
Problem is it was never true. A second problem is many who reported the original story, have yet to report the real one or correct their original false story.