Muslims have been focusing on rebranding. One could say that's about a thousand years overdue. Terrorists have to be cutting edge if they're going to attract the next generation of shrapnel-slinging disciples (see OUR ENEMY: ISIS Training Video Teaches Children to Murder, Torture… and RELIGION OF PEACE: Teacher Quits Job After Death Threats. From Muslim Children!). What better way to soften the harsh image of Islam than with a plush toy?

Convert them young with a stuffed jihadist, blow them up when they're a little older. Allahu Ak-barbaric.

Imam Adam has taken on the job of educating Muslims and non-Muslims alike – especially children – about his pilgrimage to Mecca and the tenets of the Islamic religion.

What is unique about Imam Adam is that he is a stuffed toy.

Earlier this year, Haledon author Danny Shakoj debuted Imam Adam – a plush toy and book set – to put a face on Muslim traditions and help deter Islamophobia.

You know what else would help deter "Islamophobia"? Besides a cuddly jihadist? If Muslims stopped blowing up infidels. Stabbing infidels. Cutting off heads. Just ideas.

The story follows Imam Adam as he packs his backpack to perform Hajj – a faith-renewing pilgrimage and one of the five pillars of the Islamic faith.

Included in the set is the hardcover book and a 12-inch plush figurine of Imam Adam, dressed for adventure in jeans, red basketball shoes and a removable backpack with a prayer mat inside.

The 22-page book incorporates common Arabic religious words and phrases and a glossary, which Shakoj said helps make the book accessible to non-Muslims and those new to the faith.

Pump the brakes. There's no pressure cooker bomb in the backpack? No genital mutilation kit? No beheading knife? What gives, guys? Are the jihad accessories sold separately or something? When first reading this, I thought Sharia Barbie had finally found her dominant male counterpart. Now, I just feel jipped.

It's important to note that though this book does not discuss terrorism, the adult version does. They call it Hijab Holly on Holiday and comes with a plastic shiv and a free plane ticket.

This adorable little book might fool a runny-nosed tyke. Non-leftist adults with television sets and clear memories of 9/11? Not so much. They can try to cover up the atrocities and make Islam appealing all they want. We're not falling for it. Blame our bias on all the bombings, acid attacks, and calls for our extermination.

Some advice. Don't fall for the cute facade of Imam Adam. He may seem like a fun-loving kind of dude on the outside, but he's stuffed full of Islamic psycho murder-cult ideology on the inside.

Islam isn't the religion of peace, it's the religion of beating one's wife to pieces. Feast thine eyes.

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