This new feminist study reads like SJW Night at the Improv. Where you yell wacky ideas at comedians and they have to make a sketch. This is like a college lecture yelled out “Beyonce” “vegan” and “discriminate.” Then two professors were tasked to make a study out of it. The end result? Taking Beyonce’s veganism, where she is taking the 22 day challenge, and saying that it “reproduces existing patterns of discrimination and inequality.”
My brisket infused brain probably isn’t smart enough to comprehend this:
“The appropriation of a vegan diet is mobilized as part of a post-feminist ethics that promotes an individualistic form of emancipation, which sustains existent patterns of discrimination and inequality, consumerism and neoliberalism,” Fegitz and Pirani explain.
“In this context, the endorsement of veganism is radically different from the ethical and political stance of eco-feminism or black veganism, becoming commodified as just another lifestyle choice,” they add.
I’ve been reading those sentences for thirty minutes, and still have no idea what they mean.
Other than these professors are dangerously close to kicking the Beyhive. They may think they’re being woke, but they are daring to question the Woke Queen. We’ll see how woke the professors feel after a swarm of angry tweets. From people with bad taste in music. Or liberal bloggers who don’t know why they love Beyonce. Just that it’s job security to claim they do.
“Indeed, Beyoncé’s uptake and promotion of a vegan diet highlights what Elspeth Probyn has called ‘choicechoisie,’ by which she means the bourgeois, neo-liberal logic of shaping personal identity through the exercise of consumer choice,” they state.
“Ultimately, the post-feminist endorsement of veg*ism becomes a business opportunity, with celebrities such as Beyoncé capitalizing and aggrandizing their wealth through a dietary practice that eco-feminism has employed for political and ethical reasons,” the professors conclude.
Oh, wait. Are they calling Beyonce a poseur? Are they calling celebrities poseurs who don’t actually care about things they claim do? That they only do them for publicity? I can dig that. I have no idea what it has to do with feminism or discrimination, but I can still agree with them there.
But in the end, there are no heroes here. There are no winners in a feminist study attacking Beyonce’s veganism for discriminating.
There are only people and thing for us to laugh at.